This year, Tudou has merged with the company to become a wholly-owned subsidiary of Youku. China's two biggest video websites have merged is the latest sign of consolidation and a search for economics of scale in China’s Internet industry as growth eases from its torrid early-era pace.
Before merging, the state of Youku's operation is pool. And its pressure of competition is too intense. On the other hand, Tudou cannot revive its waning fortunes and it has been undervalued for a long time.
In the past, because of two companies in platform development direction are difference, there will be a personnel transfer on a large scale in two companies, including sales, procurement, finance and other departments will become the main direction of adjustment.
By merging, the brand new company, Youku Tudou Inc., estimates to save $60 million on content licensing, bandwidth and other areas. Looking forward to see this merger will create a new successful company.
Refence:
http://thenextweb.com/asia/2012/08/20/chinese-video-giant-youkus-shareholders-approve-tudou-merger-deal/
http://paidcontent.org/2012/08/20/chinese-video-leaders-youku-and-tudou-merge-to-cut-costs/
http://thenextweb.com/asia/2012/08/24/tudou-founder-gary-wang-retires-chinese-online-video-merger-youku-completes/
No comments:
Post a Comment